The Wallet Allocation Rule: Winning the Battle for Share by Timothy Keiningham, Lerzan Aksoy, Luke Williams, Alexander Buoye
Requirements: ePUB reader, 2 MB
Overview: Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–that is proven to link to the most important measure of customer loyalty: share of wallet.
Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative.
Genre: Non-Fiction, Business, Finances
Download Instructions:
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