India Reloaded by Dheeraj Sinha
Requirements: .ePUB reader, 411 KB
Overview: Brands and businesses from across the globe have tried
to leverage the India opportunity, based upon simplistic
and widely-held assumptions. This book takes a critical
look at these myths and contradictions from an inside
perspective, presenting a fresh and nuanced perspective on
the opportunities that the Indian market offers. It draws
upon a wealth of data, from consumer research, market
data, macroeconomic research, popular culture and case
studies, to provide a thorough and compelling insight into
what makes for success in the complex Indian market, based
upon two decades of experience.!
Genre: Fiction > General Fiction/Classics
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