Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Mathew Sweezey
Requirements: .ePUB reader, 13.2 MB
Overview: In a world of limitless media noise, how can businesses break through to customers? Context.
We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media “noise” created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their “campaigns” will sway customers. They couldn’t be more wrong.
In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new “infinite media” environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context—the close linkage between an individual’s immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context.
Genre: Non-Fiction > General
Download Instructions:
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https://rapidgator.net/file/01ed05f0cd1 … .epub.html
