Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media by Deb Finch
Requirements: .ePUB reader, 1.0 MB
Overview: In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.
In Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers.
Genre: Non-Fiction > General
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