Turning Copywriting Prospects Into Clients: A Proven Formula for Closing the Sale by Chris Marlow
Requirements: .ePUB, .PDF, .MOBI/.AZW reader, 231.16 kB
Overview: Turning Copywriting Prospects Into Clients: A Proven Pricing Formula for Closing the Sale is Part 2 in the 4 ebook series arising from the Copywriters Pricing Bootcamp. It gives you the tools you need to easily and quickly close your client. These tools will help you get the highest price for your work. And they help you turn in work that your client loves, while also protecting you from the many common pitfalls of the work-for-hire process.
Genre: Non-Fiction > General advertising, marketing
What you’ll find in this ebook:
• Client Questionnaire. This is an internal document and the first document that you will use when engaging with a prospective client. The Client Questionnaire reveals the 7 questions you must ask before you price your work.
• Creative Brief. Once you have your most important questions answered via the Client Questionnaire, you’ll want to send your client (or potential client) a Creative Brief. This should be used for nearly every job you do.
• Copywriters Fee Agreement. Like the Creative Briefs, the Copywriters Fee Agreement has been perfected over a 30+ career as a direct response copywriter.
You’ll also learn…
• The Client Dance — who leads, who follows, and why you have to be nimble on your feet
• What “value pricing” is and how it can change your life
• How to prevent clients from “slipping in” extra, unpaid work
• Super-smart questions that help you land the job
• The 5 essential questions you must ask of any direct response copywriting job
• Exceptions to the “always use a Creative Brief” rule
• How NEVER to deliver your pricing info!
• What to do if the client wants to use their contract
• How long to wait for a reply on pricing so you don’t needlessly fret
• They want you to start work before you get paid? Here’s what to do…
• Do you still need to use a Fee Agreement with long term clients? The answer revealed…
• How to prevent your client from dragging their feet on that last payment
• What you need to know about “training” your client
• A check? PayPal? Or what? A small but important insight on today’s payment options
• Proposals versus Fee Agreements: what’s the difference?
• When to always demand 100% pay up front (so you don’t get screwed)
• Lawsuit??? What you need to know to protect yourself!
• Crack the whip: how to make sure clients give you work samples for your portfolio (and also the results of your work so you can write your valuable case studies)
• How to make a client feel like you’re looking out for their best interest (a great closing tactic!)
• What to do when the client doesn’t want to participate in your paperwork process
Recognizing that we’re all on information overload, Chris Marlow created MY CHRIS NOTES to provide "snack size" information that can be consumed in about one hour, and then put into action for fast results.
Download Instructions:
http://gestyy.com/w5XgMP
