Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi, Diane Tang, Ya Xu
Requirements: .MOBI reader, 2.76 MB
Overview: Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to
Use the scientific method to evaluate hypotheses using controlled experiments.
Define key metrics and ideally an Overall Evaluation Criterion.
Test for trustworthiness of the results and alert experimentersto violated assumptions.
Build a scalable platform that lowers the marginal cost of experiments close to zero.
Avoid pitfalls like carryover effects and Twyman’s law * Understand how statistical issues play out in practice.
Genre: Non-Fiction > General
Download Instructions:
https://www.mediafire.com/file/au48n7tr … .mobi/file
http://gestyy.com/w9wWu8
