The Whole Brain Business Book: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals (2nd Edition) by Ned Herrmann, Ann Herrmann-Nehdi
Requirements: ePUB reader, 15.5 MB
Overview: The long-awaited update of the classic guide to outperforming the competition using Herrmann International’s trademark Whole Brain Methodology. Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles—administrator, talker, problem-solver, dreamer—corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.
Genre: Non-Fiction> General
Whether you’re struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to:
IDENTIFY how you and others prefer to think
IMPROVE your communication skills
INSPIRE creative thinking in yourself and others
INNOVATE faster and work more efficiently
IMPLEMENT changes throughout your organization
INCREASE productivity and beat the competition
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