Download The Meaningful Brand by Nigel Hollis (.PDF)

The Meaningful Brand: How Strong Brands Make More Money by Nigel Hollis
Requirements: .PDF reader, 23.0 MB
Overview: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Genre: Non-Fiction > General

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