The Long Tail Theory for Business: Find your niche and future-proof your business (Management & Marketing Book 26) by 50minutes, (Author), Anne-Christine Cadiat
Requirements: .ePUB reader, 1.1 MB
Overview: Find your niche and future-proof your business!
This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.
In 50 minutes you will be able to
– Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
– Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy
– Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more”
Genre: Non-Fiction > General
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