No Forms. No Spam. No Cold Calls.: The next generation of account-based sales and marketing by Latané Conant
Requirements: .ePUB reader, 4.7 MB
Overview: No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.
Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.
Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we’ve lost our opportunity to influence the buying journey—that is, if we’re still clinging to the traditional lead-based tools and strategies that we’re used to.
Genre: Non-Fiction > General
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