Download Marketing Management, 4th European Edition by Philp Kotler (.PDF)

Marketing Management, 4th European Edition by Philp Kotler, Mairead Brady, Malcolm Goodman
Requirements: .PDF reader, 22 MB
Overview: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
Genre: Non-Fiction > General

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