Global Marketing, 8th Edition by Svend Hollensen
Requirements: .PDF reader, 17 mb
Overview: Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.
Genre: Non-Fiction > General
Download Instructions:
http://2bay.org/b5ca8a332ff81c49cedf81f … 7b9c2df705
https://rapidgator.net/file/b94ad21232b … n.pdf.html
