Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently by Daniel Deneffe, Herman Vantrappen
Requirements: .ePUB reader, 6.0 MB
Overview: Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses.
Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: How to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about?
Genre: Non-Fiction > General
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