Ecommerce Marketing Machine: Acquire More Customers, Increase Average Order Value, Get Customers to Buy Again & Again by Matthew Larsen
Requirements: .ePUB reader 1.5 MB
Overview: This is the only eCommerce Marketing book you’ll ever need to read.
People will tell you all about the new tip, trick, or "hack" that will "take your business to the next level." As we all know, these tips, tricks, and hacks are usually pretty stupid and don’t actually work.
What you need to learn are the fundamentals. The ideas, tactics, and strategies that have stood the test of time. The ideas, tactics, and strategies that worked in the past, work right now and will work in the future.
That is what you will learn in this book. You will learn how to take your eCommerce Store from where it is now to where you want to go. The way you will do that is through marketing.
In the eCommerce business, marketing is king. Marketing is the 20% of your business that will bring 80% of the result. While that is true for every business, it is even more so in eCommerce.
This book will contain the exact ideas, tactics, strategies, and theory that you will need in your quest to grow your store, and then it will also provide real-world examples illustrating how these ideas, tactics, and strategies have been implemented with clients doing millions and millions of dollars per year in revenue.
Genre: Non-Fiction > General
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