Digital Marketing 1: How to Market Your Business Online by Zachary Lukasiewicz
Requirements: .ePUB reader, 0.1 mb
Overview: We’ll Cover:
Boost Your Online Business with Google Ads
-What is Google Ads?
-Why is online advertising important for my business?
-How do I set up Google Ads?
Get Organized with a Digital Marketing Plan
-What’s a digital marketing plan?
-How can a digital marketing plan help my business?
-How do I make sure my website is helping my digital marketing?
Gain Insights from Your Google My Business Listing
-What are Google My Business Insights?
-How can they help my business?
-How do I access and use Insights from my Google My Business listing?
How to Get Found on Google Search and Maps
-Why should I get my business online and keep my information up to date?
-What is Google My Business?
-How do I get started with Google My Business?
Key into Keywords for Search Engine Marketing
-How do I start picking keywords for search engine marketing?
-Where can I get ideas for strong keywords?
-What tools can help me come up with new keywords?
Make the Most of Your Google My Business Listing
-Why should I update my Google My Business listing after it’s verified?
-How can this help me turn searchers into customers?
-How can I maximize the potential of my Google My Business listing?
The Power of Online Advertising
-How is online advertising different from other types of advertising?
-Why is online advertising important for my business?
-How does it work?
Online Reviews: The Best Endorsement for Your Business
-Why are online reviews important for my business?
-How can I effectively respond to online reviews?
-How can I use online reviews in my marketing?
Get a Competitive Edge: Create a Website, Fast
-If I have an online business listing, do I need a business website?
-Is there an easy way to create a business website?
-How do I use the website feature in Google My Business?
Create a High Quality, High Ranking Search Ad
-What determines an ad’s ranking in search results?
-How does an auction for an online ad work?
-How can I make high quality ads?
Genre: Non-Fiction > General . Marketing
Download Instructions:
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