Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown (Author, Narrator), Tim Roberts (Narrator)
Requirements: (Lossless) .M4B Player, 64 kbps, Duration: 7 hours 37 minutes, 204 MB | 2019 Edition
Overview: The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press – due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but with what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Genre: Audiobooks > Non-Fiction | Business & Money
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