Write Useful Books: A modern approach to designing and refining recommendable nonfiction by Rob Fitzpatrick
Requirements: .ePUB reader, 2.7 MB
Overview: The goal of book marketing is to stop needing to do it.
Genre: Non-Fiction > General
Learn how to:
• Scope your book into the world’s best solution for a certain type of reader
• Test, improve, & iterate your ToC without needing to rewrite anything
• Design a engaging reader experience that makes your book a delight to read
• Discover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readers
• Treat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loop
• Evaluate which of the four seed marketing options are best-suited for your goals, constraints, & skills
• Write a book that endures & grows for years instead of fading into swift obscurity
• Boost long-term growth by optimizing your pricing, platforms, & purchase funnel
Most books don’t work
Writing a nonfiction book is a wonderful project, allowing you to preserve & share the most important things you’ve ever learned. Plus, a successful book will improve your reputation, your career, your earnings, & the lives of your readers.
Up until fairly recently, it was possible to receive at least some of these benefits by writing any book, regardless of its quality. But today, a million new titles are published per year and it’s no longer enough to simply join the pile. Instead, you must create something that is able to stand out & succeed. And the most reliable path toward that goal – especially for an unproven author who lacks a pre-existing audience – is to write a book so startlingly useful that readers can’t stop talking about it.
This guide proposes a different way of planning, writing, & refining nonfiction, drawn from the hard-won lessons of product designers & entrepreneurs. Applied properly, it leads to books that can grow organically via reader recommendations for many years, without relying on either heavy marketing or a large author platform.
The preconceptions about "writing a book" are so deeply entrenched that most authors don’t even ask themselves whether a better way exists. Which is crazy, because the normal approach doesn’t work!
For example:
• The average NYT nonfiction bestseller loses 95% of its peak sales within a year
• 70% of traditionally published titles fail to pay out a single dollar in royalties
• Vanishingly few nonfiction books sell even 500 copies
These are not good results, but it doesn’t have to be this way.
Download Instructions:
https://ouo.io/zuSz3O
https://ouo.io/8emjIC
