Winning in Turbulence by Darrell Rigby
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Overview: The current downturn may prove more brutal than most previous recessions. It’s already hammering companies in markets around the globe. It will test businesses to their fullest-many won’t survive.
But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times.
How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation:Your industry’s sensitivity: How hard is it hit by this downturn?Your company’s strategic position: Are you an industry leader or follower?Your firm’s financial position, including cash reserves.
Genre: Non-Fiction > General
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