Winning in China: 8 Stories of Success and Failure in the World’s Largest Economy by Lele Sang, Karl Ulrich
Requirements: .ePUB reader, 11.34 MB
Overview: If Amazon can’t win in China, can anyone?
When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon’s sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China.
In Winning in China: 8 Stories of Success and Failure in the World’s Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people.
Genre: Non-Fiction > General
Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions:
• Which factors explain the success (or failure) of foreign companies entering China?
• What challenges and pitfalls can a company entering China expect to encounter?
• How can a prospective entrant realistically assess its chances?
• Which managerial decisions are critical, and which approaches are most effective?
Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study:
• How Norwegian Cruise Line’s entry into China displays how cultural differences can boost or sink different companies;
• How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts;
• How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.
Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world’s largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.
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