Requirements: .M4A/.M4B reader, 284.3 MB
Overview: A social media expert with global experience with many of the world’s biggest brands – including Nike, Toyota, and Motorola – Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.
Genre: Audiobooks > Non-Fiction
Download Instructions:
https://ouo.io/Q1mD4l
https://ouo.io/FkqhVBX.
