Video Game Marketing: Unleashing the Full Potential of Video Games by Peter Zackariasson & Mikolaj Dymek
Requirements: .PDF reader, 1.5 MB
Overview:
This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.
Genre: Non-Fiction > Educational
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