Understanding Strategic Management by Anthony E. Henry
Requirements: .PDF reader, 21 MB
Overview: Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book’s four-part structure defines the concept of strategy before using the overarching strategic framework of analysis,
formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.
Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. "Strategy in Focus" boxes use examples from popular media to
show how strategic management issues appear in the headlines we read every day. A longer, integrated "Case Example" closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material
and to evaluate its strengths and weaknesses.
Genre: Non-Fiction > General
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