Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others by Jules Goddard, Tony Eccles
Requirements: .ePUB/ .MOBI reader, 8.5mb
Overview: This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.
Jules Goddard is a fellow of the Centre for Management Development at London Business School.
Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.
Genre: Non-Fiction > General
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