The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-Term Marketing Plans by Robert Hamper
Requirements: .ePUB Reader | 2.7 MB
Overview: From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.
Packed with essential charts, forms, and fill-in questionnaires, it’s the perfect planner for you and your organization–no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company’s specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed.
Genre: Non Fiction Business
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