True West Magazine – August 2013
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Overview: True West Magazine benefited from the early television era: as shows such as Bonanza, The Lone Ranger and Gunsmoke were aired, many fans became interested in finding out about the lives of real cowboys and cowgirls. True West sold, by the 1960s, in approximately 200,000 newsstands. After that, the early era of television faded out and so did its interest in westerns. The Vietnam War, Disco and other interests of the era took over. True West began to have financial trouble. Many of the magazine’s original buyers had started to search for new interests, and Mr. Small fell ill. In 1974, Small sold the magazine.
Genre: Magazine
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