True Story: How a Pulp Empire Remade Mass Media by Shanon Fitzpatrick
Requirements: .PDF reader, 5.1 MB
Overview: The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media.
In True Story , Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly “boy” into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture , capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace.
Genre: Non-Fiction > History
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