Trillion-Dollar Moms: Marketing to a New Generation of Mothers by Maria T. Bailey, Bonnie W. Ulman
Requirements: .ePUB, .PDF, .MOBI/.AZW reader, 3.2 Mb
Overview: Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today. It s a far cry from years past. Recent Census results indicate that the mom market has dramatically changed. In “Trillion-Dollar Moms,” Bailey and Ulman provide background information and analysis of today s multigenerational moms, revealing original research findings on how the differences between them affect purchasing behavior.
Genre: Non-Fiction > General
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