Travel+Leisure India – November 2013
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Overview: Publishing Corporation, is the world’s leading travel magazine. Sophisticated, modern, and always intelligent. Travel + Leisure examines the way we travel now and where we’ll be going years from now, putting into context all the elements of the traveler’s experience-from hotels, restaurants, and shopping to architecture, culture, and politics—while delivering the latest news on security, health, trends, and innovations. Brought to India and South Asia under licence from American Express Publishing by Media Transasia, the arrival of the edition of Travel + Leisure in India, marked the sixth international edition of the world’s leading travel magazine. The magazine was launched with a cover price of Rs 150/-.In line with its world wide positioning of “the largest selling travel and lifestyle magazine”, the Travel + Leisure India launch has been historic in many ways. The magazine has seen an unprecedented response from the collective Indian advertising and reader communities. Travel + Leisure makes a clear departure in terms of its positioning by focusing on the “lifestyle behind the travel” rather than “the destination” as the specific editorial thrust and hence the acknowledgement of the title across world markets as the right medium for high-end luxury and lifestyle products.
Genre: Magazine
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