The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll by Mike Michalowicz
Requirements: ePub/MOBI reader, 376 kb
Overview: “Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You’ve got a shot at making this work.” So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.
Whether you’re just starting out or have been at this for years, Mike’s “get real” approach to business is a much-needed swift kick in the pants. In this book, you’ll discover:
* Why a business plan is a total waste of your time.
* Why fulfilling your own needs is the first and last order of business.
* Which three sheets of paper you need to successfully launch, manage and grow your business.
* How to get started in business with little or no money.
* How to find and exploit resources that no one else knows about.
* How to stop procrastinating and take action NOW!
Meet the Author:
MIKE MICHALOWICZ (pronounced mi-CAL-o-wits) started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement village. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again. His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset. Mike is the president of a behavioral e-marketing firm, Obsidian Launch; is the small business columnist for The Wall Street Journal; is a frequent television guest on entrepreneurship; and is the author of cult classic book, The Toilet Paper Entrepreneur. He is currently writing his second book, to be released in 2012 by Portfolio, an imprint of the Penguin Group.
Genre: Non-Fiction> Business> Entrepreneurship
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