The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication by Julie C. Lellis, Melissa Eggleston
Requirements: ePUB reader, 4.8 MB
Overview: Does your business feel lifeless in today’s fast-paced marketplace? Tired of struggling to stand out? Can’t seem to clarify your message? You may be a zombie and not even know it.
Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity. A lack of focus on identity negatively affects your bottom line and can damage your reputation.
Genre: Non-Fiction, Business
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