The Yugo: The Rise and Fall of the Worst Car in History by Jason Vuic
Requirements: EPUB reader, 319.08 kb
Overview: The Yugo was a small car made in the former nation of Yugoslavia that survives in the American consciousness as the ultimate automotive failure. Poorly engineered, ugly, and cheap, it survived much longer as a punch line for comedians than it did as a vehicle on the roads. The story of how this particular car became the most hated vehicle in the U.S. is a comedy of errors detailed in Jason Vuic’s book, The Yugo: The Rise and Fall of the Worst Car in History. A bewildering array of capitalist hucksters and impoverished communists desperate for revenue collaborated to create the Yugo, and what could have been a great international relations victory of the Cold War was ruined the moment consumers and auto critics actually got to drive it. Vuic examines the many failures of the Yugo venture and the people involved with a keen journalistic eye and a razor-sharp wit, making this a great read for anyone interested in automotive history or 1980s nostalgia
Genre: Business
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