The Ways to New: 15 Paths to Disruptive Innovation by Jean-Marie Dru
Requirements: .MP3 reader, 130 MB
Overview: Break free and lead the market with the road map to disruption.
The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator of the disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this audiobook is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail’s pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively and focus innovation on products only – when there is a whole world out there waiting to be disrupted. This audiobook shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is described with case studies from companies like L’oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation.
We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don’t, but that leaves an opening that your organization can fill if you’re willing to break from the herd. This book shows you how to start turning in a new direction, toward sustained, forward-thinking growth.
Genre: Audiobooks > Non-Fiction
Download Instructions:
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