The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors by Nicholas DiFonzo
Requirements: .ePUB reader, 400 KB
Overview: “A fresh look at informal communication, and how information spreads rapidly…An absorbing and compelling book.” -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs
“Nicholas DiFonzo is one of the world’s experts on why rumors spread. If you’ve ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you.” – Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die
During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market.
Genre: Non-Fiction > Educational
Download Instructions:
https://ouo.io/BCNt8o
https://ouo.io/5DWjuq
