Download The User’s Journey by Donna Lichaw (.ePUB)

The User’s Journey: Storymapping Products That People Love by Donna Lichaw
Requirements: ePUB Reader, 7.5MB
Overview: Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Genre: Non-Fiction, Computer Science, Design & Marketing

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