The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business by Neil Soni, Brad Feld – foreword, Narrated by Stu Gray
Requirements: .MP3 reader, 147.5MB, Length: 5 hrs and 22 mins, Unabridged Audiobook
Overview: The startup playbook for partnering with big business
Corporations are desperate to overhaul their culture and the perception that they are giant, bureaucratic dinosaurs too slow to react in a rapidly changing business landscape. Many are trying to be more innovative and agile, like a startup. One easy way to achieve this goal is through partnering with or acquiring a startup. Corporate venture capital (CVC) now makes up 25 percent (~$18 billion) of all venture capital dollars in North America.
Author Neil Soni draws on his experience as an entrepreneur and as an external innovator with premier brands like Estée Lauder, MAC, and Smashbox to reveal large companies’ inner workings, as well as how startup founders and employees can use this knowledge to close the biggest deals of their lives.
The Startup Gold Mine reveals how the world’s largest and most prestigious brands make innovation decisions, including new product launches, vendor-startup partnerships, and even billion-dollar acquisitions. The book also details the ways startups can leverage corporate strengths and weaknesses for mutual benefit.
Genre: Audiobooks > Non-Fiction
Listeners will learn:
Why the “innovator’s dilemma” is leading large companies to seek out partnerships with startups
How to close a deal with a large company, from first connection to getting paid
Strategies to troubleshoot common land mines that startups encounter when working with large companies
Ways to navigate the convoluted corporate landscape without spending a fortune on conferences and consultants.
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