Download The Small Big by Steve J. Martin+ (.ePUB)(.PDF)

The Small Big: Small Changes That Spark Big Influence by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini
Requirements: .ePUB, .PDF reader, 1.4 Mb
Overview: At some point today you will have to influence or persuade someone – perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice – Steve Martin, Noah Goldstein and Robert Cialdini – describe how, in today’s information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Genre: Non-Fiction > General

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