The Rise of the Frontline Workers: How to turn your frontline workforce into your biggest competitive advantage by Dr. Cristian Grossmann
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Overview: 2.7 billion of the world’s workforce are frontline workers – this book explains how business leaders can transform their organization by making frontline workers more effective, efficient, motivated, and happier in their work.“An essential business book for senior management in retail, manufacturing, construction, hospitality, or indeed any industry that employs large numbers of frontline workers.” Given that 80% of the world’s workforce is employed on the frontline, why have organizations not invested in the mobile tools that will make those workers more effective, efficient, motivated, and happier in their work? Desk-based workers have been provided with such tools, why not their frontline counterparts?These are the questions that Cristian Grossmann addresses in his new book, The Rise of the Frontline Workers, in which he outlines why it is so important for businesses to digitalize their frontline workforce and explains how organizations should best approach doing so.Cristian is a tech entrepreneur whose company Beekeeper has raised more than $80M in funding and supplies its employee communications app to some of the world’s biggest and best-known organizations, including London Heathrow Airport, Domino’s Pizza, and Hilton Hotels. Cristian, a former frontline worker himself, has an extensive understanding of what technology is required to make the frontline workforce more effective and describes why frontline workers need tools and solutions that are designed specifically for them, not a patched-up version of something that works for desk-based workers.The Rise of the Frontline Workers explores how frontline workers are essential to the smooth running of society. The events of 2020 and the Covid-19 pandemic have proved that beyond any doubt.
Genre: Non-Fiction > General
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