The Rise of Advertising in the United States: A History of Innovation to 1960 by Edd Applegate
Requirements: ePUB, MOBI reader, 1.3 MB
Overview: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales.
Genre: Non-Fiction, History, Business
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