The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers by Adam Berke, Gregory Fulton, Lauren Vaccarello
Requirements: PDF Reader, 4.9 mb
Overview: How to reach the 98 percent of people who leave your website without converting sales
The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand’s website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic
Genre: Non-Fiction, General
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