The Power of Metaphor: Examining Its Influence on Social Life by Brian P. Meier (Editor), Mark J. Landau (Editor), Michael D. Robinson (Editor)
Requirements: ePUB or MOBI Reader, 2MB
Overview: This book explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness). Although observations on metaphor’s cognitive significance date back to Aristotle, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor’s role in social psychological phenomena primarily over the past decade. This book summarizes current knowledge and integrates recent developments for readers interested in the topic of metaphor and, more broadly, in the cognitive underpinnings of social life.
Genre: Non-Fiction, Knowledge, Theory, Metaphor
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