The Michelin Men: Driving an Empire by Herbert Lottman
Requirements: PDF Reader, 3.1 MB
Overview: The remarkable story of how two brothers–Edouard and Andre Michelin–turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world’s automobile industry and gave us one of the most famous and best loved company logos–the “”Michelin Man.”” In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.
Genre: Non-Fiction > Biographies & Memoirs
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