The Levitan Pitch. Buy This Book. Win More Pitches. by Peter Levitan
Requirements: .ePUB Reader | 611 kb
Overview: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts.
Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique.
However… While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit:
You will win more new clients.
Genre: Non Fiction Business & Money > Marketing & Sales > Advertising
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