The INVEST Method: The Modern Marketing Mix by Carl Holden
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Overview: In a post-internet world, the basic principles being taught about marketing are wildly inadequate. The 4 Ps don’t define effective marketing. They came out in 1960! Whether you are a CMO, marketing professional, entrepreneur, or student, you deserve a better foundation to build upon.
Do you want to feel like your marketing is less guess and more confidence? You need a Modern Marketing Mix.
The INVEST Method gives a framework to check your ideas, model plans, and execute a more positive effort. Each letter has a model that helps communicate the principle. INVEST stands for Information, Network, Value, Experience, Strategy, and Technology. Every part is a crucial component to effective marketing in the digital age.
This isn’t a tips and tricks book. This is a become a better marketer book.
Content is no longer the king but the entire kingdom. If you think you can simply “produce content” and succeed, you are highly mistaken. Base your actions off of sound principles, logic, and a systematic approach.
Genre: Non-Fiction > General
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