The Influencer Efffect: Insider Tips for Gearing Up Your Online Success
Requirements: MOBI Reader, 699 KB
Overview: In October of 2008, Oprah Winfrey shared Amazon’s new Kindle eBook reader with her audience. “It’s absolutely my new favorite thing in the world,” she said. Amazon’s visits were up 6 percent, the day Oprah endorsed Kindle on her show, over the previous Friday. Amazon is a top-20 internet site, so a 6% bump can translate into hundreds of thousands of visitors. Being endorsed by Oprah is so powerful that it became known as the Oprah effect.
Then in July of 2014, an unknown author named Edan Lepucki debuted her novel, California. Late-night television host Stephen Colbert began attacking Amazon for discouraging customers from buying titles from his publisher, Hachette Book Group. But Mr. Colbert picked another Hachette author — a startled Ms. Lepucki — as the focal point of his campaign against Amazon. He challenged viewers to buy enough copies to get the novel on the New York Times best-seller list. He also recommended “California” to his 6.6 million Twitter followers. The book became one of the most preordered debut titles in Hachette history and did in fact become a New York Times best-seller.
Genre: Business & Money
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