The Hidden Persuaders by Vance Packard, Mark Crispin Miller
Requirements: .ePUB, .MOBI/.AZW reader, 875.05 kB
Overview: Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to “persuade” us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media, and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies and forever changed the way we look at the world of advertising.
Genre: Non-Fiction > General advertising, marketing
Download Instructions:
http://gestyy.com/w6G9qN
http://gestyy.com/w6G9q9
http://gestyy.com/w6G9wr
http://gestyy.com/w6G9wf
http://gestyy.com/w6G9wb
http://gestyy.com/w6G9wD
http://gestyy.com/w6G9wV
http://gestyy.com/w6G9w7
http://gestyy.com/w6G9eu
http://gestyy.com/w6G9ej
http://gestyy.com/w6G9eQ
http://gestyy.com/w6G9eA
