Download The Greatest Direct Mail Sales Letters by Richard S. Hodgson (.PDF)

The Greatest Direct Mail Sales Letters of All Time: Why They Succeed, How They’re Created, How You Can Create Great Sales Letters Too! Includes Sales Letters on a Diskette by Richard S. Hodgson
Requirements: .PDF reader, 25.8 MB
Overview: Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products and services. Each letter is presented in its entirely, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed and what factors made each so successful. Adapt these strategies to your own particular marketing objectives and goals.
Genre: Non-Fiction > General

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