The Fluid Consumer by Teo Correia
Requirements: ePUB Reader 2.34 MB
Overview: The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies.
Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow.
Genre: Non-Fiction – General
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