The Faygo Book by Joe Grimm
Requirements: .ePUB reader, 143 MB
Overview: Bubbly, refreshing, and fun, The Faygo Book is a loving look at the pop brand that helped define Detroit. Karen Dybis, journalist and author of Better Made in Michigan: The Salty Story of Detroit s Best Chip
The Faygo Book is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit’s beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit’s population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit’s "pop alley," Faygo remained the last one standing.
Genre: Non-Fiction > General
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