The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World by Al Lieberman
Requirements: .PDF reader, 907 kb
Overview: This book offers an overview of the contemporary global entertainment marketplace and provides advice on identifying, targeting, and reaching a market. Chapters concentrate on specific media, including movies, television and radio, cable and satellite, publishing, music, sports, travel and tourism,
Genre: Non-Fiction > General
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