The Email Marketing Kit by Jeanne Jennings
Requirements: ePUB Reader, 11 MB
Overview: Whatever your product or service, email marketing is effective because:
It’s much less expensive than traditional forms of marketing, such as direct mail.
You can reach a potentially huge audience.
Email has better return on investment than nearly any other form of marketing.
Emails arrive almost instantaneously, unlike regular mail.
It’s active: it lets you push the message to an eager audience.
You can test and measure reactions to your message easily.
It’s interactive: you can send email in response to web site visitors actions.
The Email Marketing Kit is the best-practice comprehensive guide to creating and maintaining an effective email marketing campaign, whatever it is that you’re promoting.
Author Jeanne Jennings, an email marketing expert and ClickZ columnist, will take you step-by-step through the process of setting up, testing, and refining your email marketing campaigns, with a focus on permission-based marketing. The Kit is packed with plenty of real-world case studies to illustrate the techniques discussed. Because it advocates best-practice permission-based techniques, it will help you.
Genre: Non Fiction, General
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